Category: Blog

Pillar To Post Website Case Study

PTP Logo

Pillar To Post is a corporation of professional home inspectors that has been in business for over 25 years. With over 550 locations, they are the industry leader in home inspections in the US and Canada.

President and CEO, Dan Steward, has been the CEO of Pillar To Post for the past 14 years. In recent years, he recognized a significant challenge the company faced – how to compete in an age of an ever-changing digital landscape. Steward knew that in order for Pillar To Post continue dominating their industry, they would have to also dominate online. Pillar To Post decided to partner with Online Image® in July of 2017 to address this most critical need and seize an opportunity for greater growth.

The Challenge

Pillar To Post partnered with Online Image to discover issues hampering successful online marketing for their home inspection company. Online Image quickly identified a few specific points that needed to be dealt with for Pillar To Post to move towards having an online presence and rank on search engines.

Pillar To Post website

  • Pillar To Post’s website was the biggest issue. Home buyer’s account for a considerably significant portion of Pillar To Post’s revenue, however, their website was geared to realtors. The verbiage on the site was industry jargon for realtors and therefore confusing to a home buyer.
  • Online Image discovered the interface for booking a home inspection was difficult and time-consuming. Most realtors would not utilize it, resulting in a dramatic loss of viable leads.
  • Pillar To Post has over 550 franchisees that were competing against each other both online and in the market. There were no clear boundaries that prevented overlap between the areas each location served. Everyone was competing for the #1 spot in search engines and the same home inspection job leads.
  • By competing against each other, franchisees were driving up the cost of their marketing, essentially spending money unnecessarily.
  • Several franchise locations had no online presence. The lack of showing up on search engines meant a significant loss of home inspections, qualified growth and revenue.

The Solutions

To resolve the problems uncovered in their initial investigation, Online Image created a brand new website. Every aspect of Pillar To Post’s online structure and web-based marketing had to change direction to drive growth and encompass more.

Website Strategies

Persona Driven Design

To identify the areas different audiences would interact with on the website, personas were built to define them. The personas drive the users to experience the design, model and layout of the site in an engaging way.

Buying a home is stressful, so the personas have been modeled with calming color tones and an easy-to-use interface.

3D Home Model Reference Tool

3D house model

Online Image programmers built a 3D model of a home to minimize homebuyer confusion regarding a home inspection. The tool includes interior and exterior hover-overs that explain components of a home inspection and why that aspect is needed. This model has been so successful that realtors have recommended this page of Pillar To Post’s website as a reference tool, increasing the company’s online traffic.

Changing Voice and Tone

The website voice was changed to address homebuyers first, then realtors. The tone was changed to omit industry jargon and include educational aspects of home inspections. In 2015, approximately 1/5th of all residential real estate transactions in America did not utilize the services of a realtor. Today it is closer to 30 out of every 70 homes purchases don’t include a realtor. This ratio is forecasted to continue to rise. With homebuyers and home sellers taking a more active role, it is imperative for Pillar To Post’s website to speak to them.

Pillar To Post territory webpage

Creating Territory Pages

Online Image created territory pages with the concept of implementing fair lead distributions. Franchisees with the most availability have precedence in the search results based on a customer’s requested service and time. If the client does not specify a time, then the requests are distributed in a round robin to all the inspectors with their information showing in the top left corner of the page.

Pillar To Post franchisee micro-site

Creating Micro-Sites for Franchise Owners

The previous Pillar To Post website did not have a way for franchise owners to access their site. Online Image corrected this by building out a system allowing each franchisee to access aspects of their website without compromising the Pillar To Post Home Inspectors brand. Creating micro-sites enables inspection requests to go directly to the location specified and provides the franchisee with a little creative control regarding blog posts, local realtor highlights and community engagement.

Launching

Pillar To Post website launch

Pre-Launch

Based on extensive experience, Online Image knows the challenges of launching a website. Add to those complexities launching 550 Pillar To Post franchisee sites simultaneously. To combat any difficulties, Online Image launched a beta site first as part of a diagnostic process designed to discover unforeseen problems. As part of this process, Online Image created a section where franchise owners could provide feedback, make edits and correct errors. Online Image made nearly 220 corrections to franchisees’ information on the initial beta test from this simple solution.

Launch

Online Image’s considerable background in building and launching multifaceted websites for multi-unit businesses provided them with the knowledge that the launch day would be a resounding success and a critical turning point for Pillar To Post Home Inspectors. The launch took place between 10 p.m. and 4 a.m. and was manned by staff who made corrections in real time based on franchisee feedback.

The Results

Website new user numbers report
Website user numbers report

Pillar To Post saw an astounding 148 percent increase in new users to their website within the first three months of the new site being live compared to the prior year. The rise in home inspection requests were so significant the scheduling company had to verify legitimacy before acting on them.

As a result, Online Image and Pillar To Post’s partnership is a success. Pillar To Post’s online marketing strategy enables the company as a whole and individual franchisees sites to gain a strong presence on the web, generate viable leads and increase revenue. Online Image successfully launched a highly complex and sophisticated website, continuing their history in achieving measurable and attainable goals for their clients.

Russell Burnett II, founder and CEO of Online Image, knew his team could produce the results Pillar To Post needed. Both partners were equally engaged in the drive for success, making the process effective from day one.

The journey to a great online marketing strategy has bumps in the road and Online Image is grateful to have been chosen to partner with Pillar To Post to work side by side with then through this process, says Burnett.

Dan Steward was just as appreciative of the newly formed partnership.

The team at Online Image® did an excellent job in the discovery phase of our website development project. We were impressed by the extensive research done to understand the underlying issues. Their post discovery presentation displayed their creative abilities and technical knowledge. We confidently walked out with a clear understanding of the expectations. I would highly recommend Online Image® to any business for their internet marketing needs.

CEO Dan Steward

Dan Steward

President & CEO of Pillar To Post

From pillars to posts, home inspector ensures buyers have solid foundation

Clinton Hawkins

Marine Corps veteran and Buffalo native Clinton Hawkins launched a franchise location of Pillar To Post Home Inspectors more than a year ago. He relocated to West Seneca recently and has been focusing on helping homebuyers of all kinds, with a focus on those with a military background.

Hawkins worked for years as a contractor before joining Pillar To Post. He said this experience and knowing how to build a home from the ground up and tear it down again provides his clients with the peace of mind and assurance that their inspection will be accurate.

“I know the inner workings of homes and the building of homes, and I also bring my customer service experience and leadership qualities to Pillar To Post,” he said.

When considering what company to pursue, Hawkins said Pillar to Post offered more for veterans, such as discounts and outreach programs.

Hawkins said the program allows him flexibility with his clients. For this same reason, he joined Heroes Home Advantage, an organization within the real estate community where members give back a percentage of earnings to veterans, first responders and teachers when they purchase a new home.

“My work through the Heroes Home Advantage program is huge; it means a lot,” he said.

Hawkins served in the Marine Corps from 1995 to 1999 and was stationed at Twentynine Palms in California and then Camp Lejeune, North Carolina.

Since returning to Western New York, Hawkins has become involved in a number of military-focused organizations. On the side, he coaches football at Canisius High School, a hobby of his for seven years.

He also served on the board of directors for B Team Buffalo, a nonprofit led by young professionals dedicated to promoting civic pride throughout the Buffalo area.

“I enjoy being a home inspector and providing people the satisfaction of owning a home that’s not going to fall down,” he said.

He said business has been steady as he’s developed relationships with local real estate agencies with the help of crafty doughnut-box marketing and other treats.

“On weekends, I’ll go to open houses where Realtors are showing houses. I’ll take a bottle of water to them with my label that has my logo and information on it. Give them candy, mints, just to say hi,” he said.

Home inspections are recommended to all homebuyers, Hawkins said.

“The purpose of a home inspection is to make sure first that it’s safe, and that there’s nothing hiding — expensive repairs that you might run into,” he said. “It’s not a pass or fail. It’s up to the homebuyer to decide, based on that home inspection, whether this is the home you want.”

He said home inspections are being offered from other companies for as little as $200, but clients should be wary of these quotes.

“That home inspector is somebody who shows up and says, ‘OK, I got one. I’m going to run through it,’ and then is gone,” Hawkins said.

He said to also be careful about additional costs that some inspectors add on during the process.

“A normal, good home inspection should cost somewhere between $350 and $450, or $475,” he said.

Pillar to Post Home Inspectors serves homebuyers and sellers throughout Erie and Niagara counties.

Pillar To Post is also a member of VetFran, a program of the International Franchise Association that helps vets purchase franchises and has achieved 5-star status in that program, the top ranking possible. In 2017, one-third of new Pillar to Post franchisees were military vets.

To schedule a home inspection with Hawkins, call 716-608-6829 or email clinton.hawkins@pillartopost.com.

For more information on the Pillar to Post program, visit www.pillartopost.com/clintonhawkins.

Jerry and Debbie Black, Local Pillar To Post Owners are Honored

The International Franchise Association Recognizes Husband-Wife Team with Coveted Franchisee of the Year Award

(MURFREESBORO, Tennessee)—When you hear how they approach their profession on a daily basis, it’s easy to understand why Jerry and Debbie Black were honored as top-performing franchisees by the International Franchise Association at its recent 2018 Franchisee of the Year Awards program. Headquartered in Murfreesboro, Jerry and Debbie, both 50, have been franchise owners with Pillar To Post Home Inspectors – the brand to which more than three million families have trusted to be their advisor when buying or selling a home – since 2011 after taking over the franchise from Debbie’s father and establishing an aggressive growth strategy.

“We were the only fortunate franchise owners from the home inspection industry to be recognized,” Jerry Black said. “Every day we get out of bed and do our jobs. When we lay down at night, we have the unique opportunity to say we were able to help someone that day. It is such a great feeling and gives value to what we do.” The IFA honored 42 top-performing franchise owners with the award, which was created to recognize outstanding franchise owner-operators who are IFA members.

Pillar to Post serves homebuyers and sellers throughout the entire Middle Tennessee region. Jerry and Debbie both joined her father’s franchise in 2001 – Jerry as an inspector and Debbie as office manager – before taking it over 10 years later. Jerry had formerly worked as a full-time youth and family minister while Debbie had worked in the psychiatry field as a youth counselor as well as being a stay-at-home-mom to the couple’s two children. “As a minister, my job was to deal with people in various stages of their lives who were dealing with different issues,” Jerry said. “In both of our jobs, Debbie and I were involved in communicating with people and problem-solving every day, much like what we do today in inspecting houses and communicating with buyers, agents and sellers.”

As the housing market booms again, homeowners clearly recognize the importance of hiring a certified home inspector. A recent survey released by the American Society of Home Inspectors (ASHI) found that 88 percent of all U.S. homeowners believe home inspections are a necessity, not a luxury.

A professional evaluation both inside and outside the home is at the core of Pillar To Post’s service. Inspectors input data and digital photos into a computerized report that is printed and presented on site. All information is provided to clients in a customized binder for easy reference, allowing homebuyers or sellers to make confident, informed decisions.

After receiving their Franchisee of the Year honor, Jerry and Debbie Black offered four tips for finding success as a franchise owner:

  • Treat every person with respect and dignity, realizing they are important and deserve your undivided attention.
  • Set goals and a plan to meet those goals. Without a plan, you are wandering.
  • Find an accountability partner or group. Even top producers need someone to hold them accountable to their goals and plans.
  • Enjoy the journey. If you’re not enjoying yourself, find something else to do. Life is too short to be unhappy and unhappiness reflects in everything you say and do.
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About Pillar To Post Home Inspectors®

Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are nearly 600 franchises located in 49 states and nine Canadian provinces. The company has been named as Best in Category in Entrepreneur Magazine’s Franchise500® ranking for 18 years in a row. Long-term plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit https://franchise.pillartopost.com/.

Thinking of Entering the Home Inspection Industry? What Incentives Does Pillar To Post Provide Veterans?

As a veteran searching for your next career, it’s important to choose an industry that can put your unique skills to use and will allow you to thrive. When you franchise in the home inspection industry, you will find it makes for an easy transition back to civilian life. Through our fostering of your innate talents, support and training infrastructure, and generous veteran discounts, Pillar To Post aims to give you the optimal franchising experience.

A Smooth Transition

We find that with many of our veteran franchisees, skills learned in the military are often highly transferable to their new career in the home inspection industry. Leadership, for example, is one of the most common talents our veteran franchisees learned during their service and bring to the Pillar To Post family. Being able to lead your team to accomplish goals and objectives is of the utmost importance.

Also, since you’ll be operating within our established business model, your ability to follow a proven system is equally important. Military personnel also generally have experience following strict systems, designed to keep everyone safe and give them the best chance at success. In franchising, similar established models are in place to keep you focused and on the right path toward growing your business.

Support and Training

Don’t worry—we know that you’re probably not an expert home inspector. But that’s okay because there’s a learning curve with any job, and we’re here to support our veteran franchisees. Pillar To Post makes training and support a priority, with the goal of easing new franchisees into the home inspection industry. We have a team of 30+ people dedicated to assisting you with growing your franchise and guide you toward success. Each of our franchisees is assigned a personal business coach, equipped to help you achieve your goals and overcome obstacles. Our business coaches have years of franchise experience and are trained specifically to provide the tools and resources you need to make your investment worthwhile.

We help equip each new franchisee with the tools and skills they need to succeed. From Discovery Day—when you meet the Pillar To Post team and learn everything about our brand—to your first inspection, we make sure to provide the support and resources you need to make your transition into franchising as smooth as possible.

Veteran Discount

To ease the financial burden of starting a home inspection franchise, we offer a special discount to further incentivize veterans to sign on with us. For qualified former military personnel, we offer a 20% discount on our franchise fee to help with the startup costs of opening your franchise. We are also happy to assist with financing; we’ll speak with you about how to take advantage of funding from various Veterans’ Administration programs, which are designed to help ease your transition into a post-service career. In 2016, 20% of our new franchisees were veterans, and we’re excited to keep that number strong and growing.

If you’re a veteran and are excited about breaking into the home inspection industry, reach out to us today for more information on how to get started.

Why Pillar To Post is One of the Best Franchises for Veterans

One of Pillar To Post’s primary values is being able to provide strong, stable careers to veterans in the franchising space. We want to give them the opportunity to put the skills they learned in the military to good use in the world of business. With our training and support designed for those without prior business experience, and our special discounts, Pillar To Post is a premier home inspection business opportunity for veterans.

Military Times Rankings

Military Times is a valuable resource for veterans, and the annual Military Times franchise rankings are based on a highly methodical, meticulous information-gathering process. The goal of the rankings is to illuminate the most veteran-friendly franchise opportunities. Military Times invites franchisors to fill out its rigorous survey of over 100 questions, and carefully evaluates the data to ensure that only the best franchisors are included in its published rankings.

The rankings criteria include company culture, investment quality, overall franchising costs, military discounts, and other non-financial supports such as support and resources for franchisees in the National Guard.

According to George Altman, the Military Times editor in charge of the rankings, “The franchise brands on this list make the extra effort for their veteran and military-connected franchisees. They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering their launching a franchise.”

How Pillar To Post Accommodates Veterans

We know that veterans may not exactly be experts in home inspection. But don’t worry, we understand that there’s a learning curve with any new job, and we’re here to support our veteran franchisees. Pillar To Post makes training and support a priority, with the ultimate goal of easing new franchisees into their home inspection business opportunity.

We help equip each new franchisee with the tools and skills they need to succeed. From Discovery Day—when you meet the Pillar To Post team and learn everything about our brand—to your first inspection, we make sure to provide the support and resources you need to make your transition into franchising as smooth as possible.

To further incentivize veterans to sign on with us, we offer a 20% discount on our franchise fee to qualified veterans interested in pursuing a home inspection business opportunity. We also help facilitate several financing options for the investment; for example, we encourage veterans to take advantage of funding from various Veterans’ Administration programs. These programs are designed to help ease their transition into a post-service career, and their resources should be taken advantage of. In 2016, 20% of our new franchisees were veterans, and we’re excited to keep that number strong and growing.

If you’re a veteran and you think a Pillar To Post home inspection business opportunity is the perfect next step in your career, reach out to us here for more information.

Do You Need to Hire and Manage a Staff of Property Inspectors as a Pillar To Post Franchisee?

We understand that many workers make a career change because they want the independence of running their own business, and to serve as their own boss. Being your own, boss, however, can come in a variety of forms, including running a one-man operation, or managing a staff, including a property inspector (or team of them).

Whether you’re looking for a more business-oriented role, or want to be heavily involved in day-to-day labor, Pillar To Post is the opportunity for you. We understand that the prospect of hiring and training a whole team might not appeal to you, and you’d rather do the work yourself. That’s why we allow our franchisees to be as involved as they like. Many franchisees run solo operations out of home offices, which gives them the freedom they’ve always sought in their career.

Work With Your Hands

While you might be keen on running your own business, that doesn’t mean you want to deal with the hassle of hiring a whole team of property inspectors. After all, why spend your day in an office when you can be in the field getting your hands dirty. Structuring your life however you want is what makes franchising so appealing, so if you want to run a solo operation and handle the property inspector duties yourself, we give you the tools you need to make it happen. The freedom to tailor your business to suit your lifestyle is a hallmark of a Pillar To Post franchise, and it’s what makes us one of the top 100 franchises of 2017.

Flexible Hiring Models

What sets franchising apart from running your own business is the ability to tinker with your business model to make it work best for you. While Pillar To Post will give you a set of guidelines, and a comprehensive network of support, you are still very much in charge of your own business, and are free to experiment with different strategies of how best to run it. This includes hiring practices. You might start out running a solo operation and performing home inspections yourself until you become comfortable enough to hire property inspectors under you. This will give you the industry experience and comfort necessary to train your employees, while allowing you to ease into a supervisory role. We want our franchisee experience to be extremely fluid, and encourage you to experiment with different hiring dynamics to find the best fit for you.

Training and Support

If you do decide to hire a staff of home inspectors, yet you feel ill-prepared when it comes to training and management, don’t worry. We have a team of 30-plus people dedicated to assisting you grow your franchise and foster the team environment you need to succeed. We pair each of our franchisees with a personal business coach, who will guide you in every aspect of the business, including hiring and training. Our business coaches, along with the rest of our franchise team, are well-equipped to give you the tools and resources you need to make your investment worthwhile.

If you’re excited about becoming a property inspector, and owning your own home inspection business, contact Pillar To Post today to learn how to get started.

How Pillar To Post Helps Franchisees Attract Business to Their Property Inspector Franchise

While you might be a savvy entrepreneur, excited for the challenge of taking on a new business and industry, you may still be worried about the difficulty of attracting new business for your property inspector franchise. Building connections from scratch, generating your own marketing materials, and identifying the industry players can be a tall challenge. Pillar To Post understands this and provides a variety of resources designed to make this process easier. We encourage our franchisees to take instant advantage of our built-in network of contacts and real estate relationships, comprehensive marketing materials, and professional connections.

Marketing Resources

Unlike those who go into business for themselves without a support structure in place, when you start a property inspector franchise with Pillar To Post, you will have the benefit of our in-house marketing agency. Our expert marketers help you create a marketing strategy from scratch to reach the widest audience possible. We understand the value of exposure and creating brand awareness, and our marketing department is highly trained to help you do just that.

We assign each franchisee a personal business coach with years of marketing experience in the property inspector industry. As you position yourself to reach a broad audience and attract the right kind of business, your business coach will be an invaluable resource.

Networking

While networking is always important, it’s essential to your success in the property inspector industry. Especially for new franchisees, the more connections you have with industry players and experts, the easier your transition will be. With a Pillar To Post franchise, our brand recognition will help immensely when making relevant connections in your community, including real estate agents and prospective homebuyers. Always attend open houses, and stop in at real estate offices to establish a presence in the local real estate community. 

We also encourage franchisees to take advantage of our built-in networking opportunities. As the biggest property inspector franchise in North America, we have a myriad of connections with real estate companies throughout the U.S. and Canada, and franchisees quickly see the advantages of using these relationships to their benefit. 

Real Estate Partners

Speaking of networking, perhaps the most valuable asset we offer is our vast network of industry players, including already-successful franchisees and real estate agents. They are always available for advice and relationship building, and prove to be a great resource.

We also connect franchisees with one of the world’s top real estate firms, which is a significant asset particularly when it comes to site selection and lease negotiation. These connections will not only help you meet homebuyers and real estate agents but also help you spread brand awareness and start to establish a positive reputation in your community. Cultivating a strong network goes a long way toward not only generating client leads but also building a strong franchise foundation.

To learn more about how Pillar To Post can help you attract business to your property inspector franchise, or to take the first step toward becoming a franchisee, reach out to us today.

Why a Construction or Renovation Background Makes You a Good Fit for a Home Inspection Franchise

We have an all-inclusive philosophy at Pillar To Post, wherein any prospective franchisee is welcome to join our family as long as they possess the right level of motivation, determination, and passion for the business. However, we particularly encourage franchisees with an industry background—whether that’s construction, renovation, building, or contracting—to consider opening a home inspection franchise.

We pride ourselves on our comprehensive training an support system, but those with industry backgrounds are able to jump right into the opportunity with a smaller learning curve. They are also able to leverage their industry connections and relationships to really maximize their success. We offer a highly-accessible home inspection franchise opportunity with a sophisticated training and support infrastructure, but franchisees with prior industry experience will find the opportunity more accessible than most.

The Perfect Career for Industry Insiders

Whether you’re a builder, contractor, construction worker or home renovator, if you have industry experience of any kind, a home inspection franchise could be a great fit for you. We understand the desire to branch out from your current career, to seek a change of pace, and perhaps move to a more business-oriented role where you’re in charge of your own your business. For those with industry-related experience, we offer franchise discounts to make the transition easier. We love welcoming seasoned contractors, construction workers, and home renovators onto our team, and find that they make great additions to the Pillar To Post community.

Most industry insiders switch to franchising not because they’re bored of their career, but because they’re tired of working for someone else. Oftentimes they’re also looking to enter a less-physically demanding phase of their career. A home inspection franchise is perfect for those contractors, builders, or renovators who still love the industry, but want to take a more hands-off role, and focus on the business and management side. If involvement in the day-to-day labor is important to you, however, Pillar To Post also allows franchisees to continue staying active and working with their hands. We understand the importance of flexibility to franchise ownership, and want our franchisees to be able to run their business in a manner consistent with their vision and lifestyle goals.

Don’t be Discouraged by a Lack of Experience

One of the great things about a home inspection franchise is that you don’t have to be a builder or contractor to open your own business. While franchisees of a certain background may have a slightly easier learning curve, Pillar To Post is perfect for any entrepreneur who is sick of their corporate job and wants to be their own boss.

We don’t expect you to be an expert in our industry. That’s why we employ a special team dedicated to helping you grow your franchise and guide you toward success. Each new franchisee is paired with personal business coaches who are experts in franchising, and well-equipped to make your investment worthwhile. It’s our job not only to give you access to our business model, but also to give you all the tools and support you need to be successful.

To take the first step toward starting a home inspection franchise with Pillar To Post, reach out to our franchise team today for more information.

Why the Physical Demands of a Home Inspection Franchise Aren’t a Problem for Older Franchisees

For many, starting a home inspection franchise is the ideal second career. This is especially true for those who have worked in construction before, and have had experience in the day-to-day demands of the job. If you’ve worked in construction or contracting, and are looking to enter a less physical phase of your career, you may be wary of what, exactly, is required of you as a home inspection franchisee. You’ve already put in many years of strenuous labor and may be wary of embarking on a new career, at an older age, with potentially back-breaking work.

With a Pillar To Post franchise, physical fitness should never be a concern. We offer unparalleled versatility to our franchisees that lets them participate as much or as little in the day-to-day operations as they like. If they do choose to stay involved in the labor, that labor is minimal and generally safe. If you decide to remove yourself completely from day-to-day operations, you can do that too, and comfortably stay behind the scenes.

Minimal Strength Requirements

If you do decide to take a more active role in the hands-on operations of your franchise, you won’t exactly need to worry about lifting heavy cement blocks. You don’t need to be in pique physical condition, but you should be able to lift a ladder—probably the heaviest single object you’ll need to carry—and be comfortable crawling into small spaces. There are relatively minor physical tasks, though if you have any serious physical handicap, or are prone to claustrophobia, you might have some reservations about opening a home inspection franchise. For the vast majority of franchisees, these issues never arise.

Behind the Scenes Capability

One of the most attractive aspects of running a home inspection franchise is the ability to hire a team of inspectors and work from the comfort of your home. We understand that your career change may be prompted by a desire to play a less-hands-on role. Maybe you don’t have the stamina anymore, or need to step away from physical labor for health reasons. Pillar To Post recognizes the importance of allowing franchisees to run their business however they see fit—whether it’s conducting inspections themselves, or hiring a staff—and if taking a more behind-the-scenes role aligns with your lifestyle goals, we’re supportive of that.

One of the great benefits of franchising in general is being able to tailor your management style with unparalleled flexibility. For those entering a later, less-physically-demanding stage of their career, a home inspection franchise allows you to be as hands-on as you feel comfortable.

If you’re excited by the prospect of a home inspection franchise as a second career, reach out to us today.

How Pillar To Post Helps Build Relationships With the Real Estate Community

One of the most vital aspects of your success in the building inspectors industry is your relationships within the real estate community, and your ability to network. Building connections from scratch, generating your own marketing materials, and identifying the industry players can be one of the toughest parts of starting a new business for any entrepreneur. Luckily, Pillar To Post comes with a built-in network of contacts and real estate relationships. We encourage our franchisees to take advantage of our contacts and brand recognition to really catapult their franchise to the next level.

Networking

Networking is important to any company, but especially in the building inspectors industry. For new franchisees in the home inspection business, the more people you know, the more help you will receive from industry experts and existing franchisees. With a Pillar To Post franchise, you have the benefit of brand recognition and brand awareness when meeting people in your community, including real estate agents and prospective homebuyers. Make sure to also attend open houses and stop in at real estate offices to establish a presence in the local real estate community. Industry players will notice and appreciate your enthusiasm.

We also give our franchisees access to built-in networking opportunities. As the biggest home inspection franchise in North America, we have connections with real estate companies throughout the U.S. and Canada, and encourage franchisees to use these relationships to their benefit.

Marketing Resources

In contrast to those who break out on their own to open an independent business, you won’t need to hire an outside marketing agency or create a marketing strategy from scratch when investing in a Pillar To Post franchise. Our franchisees have access to an experienced marketing department who will help you develop a marketing plan to grow your business.

We assign each franchisee a personal business coach equipped with years of marketing experience in the building inspector industry. As you grow your franchise and continue to build a presence in your community, they will be invaluable to you.

Real Estate Partners

Perhaps the most valuable asset we offer at Pillar To Post is our network of industry players—including already-successful franchisees and real estate agents—who are always available for advice and relationship-building. We also partner franchisees with one of the world’s top real estate firms, which is a significant asset when it comes to site selection and lease negotiation for your franchise. This level of networking will not only help you connect with real estate agents but also with prospective homebuyers. Whether it’s real estate agents, other franchisees, or homebuyers, cultivating a strong network around you goes a long way toward not only generating client leads but also building a strong franchise foundation.

If you’re excited about owning your own building inspector franchise and building out a solid network of contacts to help you achieve success, reach out to us here for more information.