Bill Helton

Bill was first introduced to franchising when he became a franchisee in a new fitness concept back in 2002. He soon became a multi-unit owner of fitness centers and tanning salons, before selling all of his locations when asked to become President of the fitness brand. The brand eventually grew to more than 1,000 locations in 27 countries. Bill’s career has continued in Franchise Recruitment for many years, and he is excited to work with Pillar to Post future business owners!

Pillar To Post Welcomes Franchise Industry Veteran Bill Helton as Franchise Recruiting Director

Pillar To Post, North America's leading home inspection franchise, is pleased to announce the addition of Bill Helton, CFE, as its new Franchise Recruiting Director. With over 20 years of franchise experience, Helton's extensive background will further bolster the brand's commitment to its unique executive-driven franchise model, which sets Pillar To Post apart from other home services franchises.

Unlike many brands in the home services sector, Pillar To Post's Executive Model is designed for owners who want to manage a scalable business without being involved in day-to-day operations. This model allows franchisees to build a business by hiring and leading a team rather than performing the actual home inspections themselves. Pillar To Post has structured its franchise offering around operational efficiency and business growth, enabling owners to focus on managing their business, achieving scalability, and reaping potentially high rewards.

Helton's experience in franchising began in 2002 when he became a multi-unit franchise owner for a fitness brand. After selling his locations, he moved on to lead the same fitness company as President, expanding the brand to over 1,000 locations in 27 countries. His deep understanding of franchise operations, recruitment, and leadership in building large-scale systems will be invaluable as Pillar To Post continues to grow.

"I'm excited to work alongside the talented team at Pillar To Post to identify strong candidates for our executive model," said Helton. "Pillar To Post offers an incredible opportunity for entrepreneurs who want to invest in a home services business that allows them to scale efficiently while still maintaining work-life balance."

Pillar To Post has maintained its leadership position in the home services category by offering a comprehensive support system for franchise business owners, driven by the Executive Model that fosters consistent growth. Helton's role will be instrumental in attracting top-tier franchise candidates who are eager to join a brand known for its innovation, stability, and long-term success.

"Bill's wealth of knowledge and experience will be instrumental in finding more top-tier candidates who are ready to take advantage of our Executive Model," said Eric Steward, Senior Director of Franchise Recruitment for Pillar To Post. "Our goal is to attract business leaders who want to focus on scaling a franchise while benefiting from the unmatched support system Pillar To Post provides. Bill, along with our existing recruitment team, is eager to guide these candidates toward building successful, profitable businesses."

Pillar To Post's Executive Model continues to gain traction among those looking to invest in a lower-cost, high-reward business in the booming home services sector. The brand has set itself apart by offering franchise owners a clear path to growth, built around systems that provide both operational freedom and profitability.

Helton Champions the Home Inspection Franchise’s Executive Model

Bill Helton has been named franchise recruiting director of Pillar To Post Home Inspectors. Drawing on 20-plus years of franchising experience, Helton will bolster Pillar To Post’s commitment to its executive model. 

“This unique model empowers owners to focus on building strong teams and growing the business rather than going into the field to perform home inspections,” Helton said. “When the opportunity came to step into a role that aligns with both my passion for franchising and belief in scalable business models, I knew it was the perfect fit.”

Because Helton has owned multiple units of the Contours Express fitness concept, he understands the hard work and dedication required to grow a business. To buy his first Contours Express franchise, Helton recalled taking out a second mortgage on his home while raising two children. “That decision changed my life and taught me the power of following a proven process,” he said. “Within 11 months, I had scaled to three locations and eventually expanded into a second franchise business. I would later become the brand’s president.” He will draw on this experience while helping Pillar To Post owners scale their business while maintaining high-quality service and work-life balance.” 

Eric Steward, senior director of franchise recruitment for Pillar To Post, said Helton and the existing recruitment team will “attract business leaders who want to focus on scaling a franchise while benefiting from the unmatched support system Pillar To Post provides.” 

Franchising and Support

Over the last decade, Helton has held leadership roles with PuroClean, Steamatic and milliCare. He has also worked at Franocity as a senior franchise consultant and founded his own consulting firm, Franchise Connection Group. The Lee University graduate sees franchising as empowering for entrepreneurs. “The support, proven systems and community in franchising are what really set it apart from starting a business independently. Franchising offers a fantastic opportunity to reduce risk while leveraging a proven system, but finding the right fit is critical to your success,” Helton adds.

Franchisee candidates should fully understand the franchise’s business model and the level of support available while growing their businesses, he advises. And above all, he said, entrepreneurs should thoroughly research franchisors they’re interested in to ensure that their values, systems and support align with their goals.