One of the keys to opening a new business successfully is a sound marketing strategy. Pillar To Post provides a range of home inspection franchise marketing resources, useful industry contacts, and real estate partners to help you get started.
Opening a new business is difficult and requires a certain learning curve, even if you do have some prior industry experience. At Pillar To Post, we make it easy to jump right into your property inspector business. One of the most important parts of establishing yourself as a successful new business owner is creating connections within your community, and building a network of industry partners. Unlike independent business owners, who may need to hire an outside marketing team, or invest significant funds into marketing efforts, we give you the tools you need to make the franchise experience easy. With our marketing materials, brand recognition, and variety of professional connections, opening home inspection franchise marketing with Pillar To Post is a seamless process.
Brand Recognition
New franchisees in particular will benefit from our built-in brand recognition. This will help immensely when making relevant connections in your community, including with real estate agents and prospective homebuyers. Even though customers may already be aware of our brand, you should still be sure to always attend open houses, and stop in at real estate offices to establish a presence in the local real estate community. We also encourage franchisees to utilize our networking opportunities, including our connections with real estate companies throughout the U.S. and Canada.
Resources
When you start a home inspector franchise with Pillar To Post, you will have full use of our in-house marketing agency. Our expert marketers help you create a customized marketing strategy to reach a broad audience. The importance of exposure can't be underestimated when it comes to creating brand awareness in your community, and our marketing department is trained to help you do just that. Each franchise is given a personal business coach with years of marketing experience in our industry. They are well-equipped to help position you to reach and attract the right kind of business, and start generating a loyal customer base.
Real Estate Partners
One of the biggest differences between opening a franchise and going it alone is our vast network of industry players. This includes already-successful franchisees and real estate agents. Our network is always at your disposal for advice and relationship-building, and we highly encourage you to take advantage of this valuable resource. These connections will not only help you meet homebuyers and real estate agents, but also spread brand awareness, and start building a positive reputation in your community. We also connect franchisees with one of the world's top real estate firms, who will provide a great deal of assistance with site selection and lease negotiation.
To learn more about Pillar To Post's home inspection franchise marketing benefits and materials, reach out to us today.