A solid marketing strategy is essential to any industry, especially home inspection businesses. As a franchisee, you’ll need to thoroughly understand your territory, target audience, potential clients, and connect with local experts and potential clients. Doing your research, meeting people, and taking advantage of the franchise’s built-in support network, will catapult your marketing game to the next level.
Learn Your Market
In the home inspection business, effective marketing is all about understanding the territory your franchise covers, and staying in tune with the needs of your community. Every community is different. Whether it’s a focus on suburban neighborhoods and larger houses, or condominiums in more densely-populated urban areas, you will need to refine your marketing strategy to coincide with your target demographic.
One of the unique benefits of owning your own home inspection business is the flexibility to adapt your services to the existing market. Pillar To Post offers a variety of added services to specialize our inspections as much as possible. If your area is more suburban, with an abundance of swimming pools, you’ll want to tailor your marketing to emphasize swimming pool inspections services. If your area has a lot of apartment buildings or condominiums, you might choose to highlight your mold sampling services.
For any home inspection franchise, it’s important to thoroughly research your territory to determine your target demographic and make sure they’re fully educated on the range of services you offer.
Networking is vital in any industry, but especially to new franchisees in the home inspection business. The more people you know, the more help you’ll end up receiving from industry experts, and the better leads you’ll get for potential clients.
Engaging with your community is one of the best ways to meet people, and create some brand awareness. Keep business cards handy, so that when you speak with real estate agents or prospective homebuyers, you’re always prepared to kickstart a new relationship. Attend open houses, visit real estate offices, and take a vested interest in learning the territory inside and out. People will sense your enthusiasm and appreciate your passion for the franchise.
Pillar To Post franchisees have access to built-in networking opportunities. As the biggest home inspection franchise in North America, we have connections with real estate companies throughout the U.S. and Canada, and encourage franchisees to take advantage of our brand recognition to take their marketing efforts to the next level.
Use Our Marketing Resources
Unlike an independent small business owner, who either needs to hire an outside marketing agency, or create a marketing strategy from scratch, Pillar To Post franchisees have the benefit of an experienced marketing department. Our strategists will help you develop a marketing plan to grow your business.
We pair each of our franchisees with a personal business coach, who has years of marketing experience in the home inspection business. They will be invaluable to you as you build out your franchise and marketing strategy.
Ready to learn more about a Pillar To Post franchise opportunity? Download our infographic here.